Note: This does take SOME know-how. If you’re not the savviest around a computer or graphic program, this might not work without a LOT of studying and work.
One thing I learned in my “Okay I wrote a book, should I look for a publisher or….should I publish this myself, what am I doing?” journey is, sometimes, you have absolutely no idea what to do so you do EVERYTHING.
As I was searching for a company to do my book trailer, I quickly QUICKLY realized that there was no way in hell I was paying thousands of dollars for a one, especially when most of them mash up of something that looked straight out of Windows Media Player Photo Slideshow Maker. Plus, I hadn’t hired a EDITOR yet there was no way I could see me spending any money before that. Luckily for me, I was signed and the editor was paid for but I still didn’t want to allocate any money towards a book trailer.
So…I did the next best thing: I made it myself. Viola! I had a slight advantage. I went to school for graphic design and owned my own design business for a while, so things that I did myself, (my paperback book cover, for instance) didn’t come as too much of a hardship (Note: It still took me three months to do my book cover, so it was slice of cake, you get me?). However, when it came time to put that ingenuity to test again, I just DID IT.
I like shortcuts. I like them A LOT. I’m not the one to build anything from scratch. It takes too long. This is the cumulative effort of Adobe After Effects + Envato’s Video Hive.
If you’ve never been to any of Envato’s websites, GO. They have eight, count ’em, EIGHT different market places for you to visit to get templates ranging from website templates to HTML coding.
Like mentioned above, this takes a little bit of know-how and work. There are plenty PLENTY of tutorials–it’s how I learned After Effects in less than a week; don’t be fooled I’m still terribly inept with it–on how to get around After Effects and generally with each purchase, the author/creator offers support for up to 6 months.
You’ll need to create an account in order to purchase and download any and all files from Envato. They’ll keep them in a “download folder” for you, but you’ll want to downloaded ASAP. Many authors either get disgusted with their work or find an error or SOMETHING and will take it down, making it inaccessible to you EVEN IF YOU BOUGHT it so….take my advice, get it onto your computer, quickly.
Once you have the file, then its all plug and play since everything that you’ll need in the video comes in that file. Get it over to Adobe where you’ll have to edit the layers, and text (here’s where those handy dandy tutorials will come into play. Youtube is CRAWLING with them). Music does NOT come with these video files, so it’s always wise to search the net for Royalty Free music with a creative commons license. Don’t want your video coming down or YouTube muting the audio because you wanted to you Evanescence Lithium for your book trailer without permission to do so!
It’ll take some work mastering Adobe AE, as well as the work that goes into what you want your trailer to say and how you want it to look and…its work, alright? But it’s well worth it. Going forward, once you get this down, you can always go back to Envato for another video, throw it in AE, mess around and viola, have you a video. This is WAAAAAAAAAAAAY more affordable than hiring someone, so if you’ve got the patience, go for it!
This can also be applied to marketing videos that you do in the future FOR your book. It’s a really terrific method, I don’t mind saying myself!
Release and now relax,